Guidelines for Electronic Submission of Print Ads updated 09.25.15
Guidelines for Submitting Display Ads
We want you to look your best! The information on this page will help you make an ad that fits on the page and is technically correct. Please take a few minutes to read through these directions or else ask your designer to read them before starting on your ad design. Ads that are not made to specification will be returned, and you will be asked to either provide new materials or allow us to create an ad for you.
FAQ: If the printed issue trims to 4.125" x 9" why do you ask me make the trimmed ad fit 4.25" wide?
Important: Every ad has a locator number at the bottom you must leave an clear area for this information to print (see below)*
Ad sizes, are as follows:
Plan your background to go beyond the edge of the trimmed page by 1/8" (9pt) space top and bottom, and 1/4" (1p6) left and right. See diagrams in the PDF file, link above.
So that crucial information does not get trimmed off during binding, we recommend that you keep your text, logos, and important visuals at least 1/6" (1 pica) from the top and sides. See "Space for Ad and Map Reference Number," below, for space at the bottom.
Each ad has a small ad reference number at the bottom of the ad. Make sure you leave 1/4" (1p6) space at the bottom and that no type or image other than your background fall there. See diagrams in the PDF file, link above.
ART GUIDE is printed using 4-color process. Specify all colors in your ad as CMYK process colors.
Rather than using 100% black to make a black background, use the formula 60% cyan, 40% magenta, 40% yellow, and 100% black for a denser black.
RGB TIFFs must be converted to CMYK before we print them, and we will do so, whether you do or not.
PDFs are preferred. Follow the Quick Instructions at the top of this page. Check to see that your images are the proper resolution. Then, use the "PrintOptimized" settings in Distiller to avoid having your images downsampled. Also be sure to include the fonts in your file when you print to Distiller. Finally please don't include crop mark when you print your file to Distiller. If you've followed the Quick Instructions, bleeds are not necessary.
InDesign CS5.5 for OSX is used to produce the ART GUIDE. InDesign files from the PC or the Mac are welcome. Please save as .idml and zip before sending. InDesign and Quark XPress templates are available.
Illustrator: Please convert type to paths before you send it. Also include any TIFFs or graphics placed in your ad.
QuarkXpress: Please make a PDF of your ad (see above).
Images need to be 300 pixels per inch at their final size. You may send either CMYK or RGB images, but RGB images will be converted to CMYK during prepress. The CMYK color space does not perfectly match RBG colorspace. We accept images in the following formats: .TIF, .JPG (saved at the "highest quality" setting) and .EPS if your image has clipping paths.
Where to Send Your Ad Materials:
Proofread your ad (check spelling, address, phone number, hours). Mail or e-mail your ad materials (ad layout, images, directory information, artists and gallery categories) to:
Contact Valerie Brewster, Art Guide production with your technical questions.
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